Matt O'Hayer estimates he's started"about 50 businesses," from carpet cleaning to chartering sailboats.
Somewhere around the same time, in 1984, O'Hayer met Whole Foods Market co-founder John Mackey. The two businessmen hit it off, sparking a long friendship, says O'Hayer. And when Mackey wroteFrom Whole Foods to 24,000 stores Once you get eggs, you need to sell them. Without a customer base, Vital Farms ended up donating its eggs to a local food bank multiple times, says O'Hayer.
Part of the popularity stems from Vital Farms' mission. More than three-quarters of consumers say they care about the welfare of animals raised for food, according to a"It was really the taste and flavor of the egg that really drove our sales early on," he says."It's a fortunate coincidence in laying hens that when you treat them right ... it actually turns out that they lay a much better egg.
"The truth is that no matter what eggs you're buying, [there] are some ways in which we would like to see producing those products be made better in some way," Diez-Canseco says."We face the same dilemma as any other egg producer does. Those are certainly not things we shy away from talking about, but they're not things that the industry has come up with a very different alternative for today.
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