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Nigerian Record Label Mavin Records Seeking Investment or Sale

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Led by Don Jazzy, the rising label is looking to build on the global success it’s had with Rema and Ayra Starr.

, is seeking investment or eying a potential full sale with bidding coming from the the Universal Music Group, HYBE and strong interest from music asset investors in the financial sector, according to sources.

Even if the investment comes from a strategic investor like UMG or HYBE, or results in another label or music company taking a stake in Mavin or even buying the African music company outright. The Mavin management team, led by legendary Nigerian music business executiveSelena Gomez & RemaAmong strategic music industry suitors, sources say HYBE is in pole position with UMG in second place, even though some of Mavin’s bigger artists are distributed in the U.S. through various UMG entities.

In addition to hot artists like Rema and Starr, Mavin’s roster features more up-and-coming artists like Ladipoe, Crayon, Boy Spyce and Magixx, while its catalog includes music from Tiwa Savage, Wande Coal, Iyanya and Reekado Banks.

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