Freshly launched iPhone 15 models are expected to help revive a global smartphone market that has seen sales ebb as people tighten their budgets. Photo: Patrick T. Fallon / AFPWatch our new ranking show on YouTube now! Click here or search BIAS TEST on Briefly TV channel.
Smartphone sales fell 8 percent, marking the ninth consecutive quarter of decline in year-over-year comparisons, according to research by Counterpoint's Market Pulse service. But strong September sales along with buzz around Apple's new iPhone 15 line-up were signs the current quarter may break the losing trend, according to the market tracker.