Stage Zero will compete in a rapidly expanding solar installation market with other start-ups such as MetroWatt, GoSolr and Wetility.
Where it claims to differ from other solutions available is it sells a “value proposition” — in the form of utility cost savings or load shedding protection — without the burden of long-term risk. “Roughly a third of households don’t have access to their rooftops as they live in multi-dwelling units. The same applies to many businesses, like retailers in shopping malls or commercial customers in business parks. These same customers require protection from load shedding even though solar is not an option,” he said.
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