- a push and pull between business and pluralism

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Experts tell TRT World about the different dynamics shaping the commercial and ethical decisions at the heart of the platform.

On April 14 2022, Elon Musk made an unsolicited offer to buy Twitter, now named X, that was later accepted for $44 billion on April 25.

Musk’s motivations to acquire the platform also raised questions concerning how it would stand alongside his other prominent business interests like SpaceX, Tesla, NeuraLink, and Boring Company, explains Dawood Mamoon, a researcher at the World Economic Survey Expert Group. “The rule of what you can’t say defines everything. It’s filthy really, and it’s utterly corrupting,” Tucker said. “You can’t have a free society if people are not allowed to say what they think is true. Speech is the fundamental prerequisite for democracy.”

As Musk continues to oversee developments on X, in September he floated the idea of "a small monthly payment" to access the platform. “Transforming the platform into a hub for various perspectives isn't just a moral imperative but also a shrewd business decision. With greater inclusivity, X's network effects will expand, resulting in increased advertising revenue,” he argues.

Musk has over 158 million followers and is the most highly followed account on X, typically posting on a range of topics such as politics and social matters, despite some critics accusing him ofAhead of what is expected to be a prominent issue in the US presidential elections 2024, in September Musk

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