Formula One's Expansion into the U.S. Market

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Formula One,U.S. Market,Las Vegas Grand Prix

Formula One is making its way into the U.S. market with the inaugural Las Vegas Grand Prix, attracting new American fans to the sport.

Perhaps you’ve come to the messy little arena that is Formula One by way of Deux Moi blind items, which have recently increased in bothAlpha Tauri driver Daniel Ricciardo, dressed in head-to-toe Thom Browne at this year’s Met Gala, by telling him and his megawatt smile that she’s a really big fan. Either way, against all odds, you’ve suddenlyQuite the contrary, actually. You’ve crossed the starting line right on time.

Largely a Eurocentric institution, F1 is still wrapping its tentacles around the U.S. market, evidenced by this week’s inaugural Las Vegas Grand Prix, where the sport has taken the Strip hostage by constructing a race track smack dab in the middle of the city and its towering casinos. All of which means that it is primed to welcome a horde of new American fans into its arms — and no, you don’t have to be a Bud Light–slinging “woo” boy to be included in that embrac

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