But as these movements grow, they often face a catch-22: To maximize impact, they want to expand and include as many incumbent organizations in their movement as possible — but to remain authentic to their core values and avoid becoming coopted and diluted, it’s often necessary to exclude larger incumbents.
Instead, innovators around the world have begun attempting to create organizations and offer products built on entirely new value systems, explicitly prioritizing social responsibility over profits. Researchers call these movements: products and organizational structures such as microbreweries, organic farms, fair-trade certified distributors, low-power radio stations, and other initiatives that are intentionally socially motivated.
이 소식을 빠르게 읽을 수 있도록 요약했습니다. 뉴스에 관심이 있으시면 여기에서 전문을 읽으실 수 있습니다. 더 많은 것을 읽으십시오: