Sports betting company Entain wants its own free-to-air TV channel

One of Australia’s largest bookmakers has attempted to buy direct access to free-to-air TV audiences, a move that would allow it to broadcast racing to bigger audiences, promote gambling products, and break Tabcorp-owned Sky Racing’s monopoly on the sport.

. A parliamentary inquiry last year recommended a total ban on internet gambling ads, which net media companies $300.5 million – about $179 million of which goes to the TV networks alone.Digital advertising, including the likes of YouTube, means the real figure is much higher. The Albanese government has not yet responded to the final report, which recommended gambling advertising on “dedicated racing channels and programming” be exempt from any changes.

If it progresses, the model would be based on the Racing.com channel, which was initially a joint venture between Seven Network and Racing Victoria. Racing.com was led by former Billabong director Scott Perrin, who was involved in Entain’s talks with commercial networks last year. In 2020, Seven ended its ownership of the channel but struck a long-term commercial deal.The difficulty with managing a dedicated free-to-air channel is that it needs racing rights to succeed.

대한민국 최근 뉴스, 대한민국 헤드 라인

Similar News:다른 뉴스 소스에서 수집한 이와 유사한 뉴스 기사를 읽을 수도 있습니다.

Liontown Resources' new debt deal reflects declining fortunes of Australian lithium marketThe new debt deal of Liontown Resources is worth $550 million and matures in October 2025. The company's CEO will likely seek further funding by the end of this year. The previous deal included six commercial banks, but only three have signed onto the new agreement. Government agencies Export Finance Australia and the Clean Energy Finance Corporation have also remained involved.
출처: FinancialReview - 🏆 2. / 90 더 많은 것을 읽으십시오 »

Increase in Cash Buyers in Australian Property MarketMore than one in four residential properties purchased in New South Wales, Victoria, and Queensland last year were paid for entirely with cash by older Australians, making them immune to interest rate hikes and propping up the housing market.
출처: abcnews - 🏆 5. / 83 더 많은 것을 읽으십시오 »