The Morgan Motor Company has been located in Malvern Link, Worcestershire, for over a hundred years, nestled at the foot of the surprisingly steep hills of the same name. It was these same hills that the firm’s founder, Henry Frederick Stanley Morgan, used as a testing ground for his first cars. These were light, efficient three-wheelers, with an innate sporting quality, although many of the pre-war cars were affordable runabouts and tourers, not out-and-out sports cars.
Fast-forward to the present day and many of the company’s original brick workshops are still in existence, their floors worn uneven with activity. Some of the machinery looks distinctly antediluvian, with ancient presses, stampers and jigs abutting the more contemporary kit of car making.
A brace of Super 3s ready for delivery. Models with central headlights are US-spec – they comply with motorcycle regulationsThings are changing at Morgan, albeit slowly. Wells is now the longest serving design chief at the company , and in new Italian owner Investindustrial, it has the funding and ambition to do things a little differently. For decades, Morgan ploughed a solitary furrow, building bespoke cars for a select audience who prized individualism above all else.
For Wells and his team, currently based on an industrial estate a short drive away from the main factory, alongside practically every other desk job the company requires, these are opportunities as well as challenges. We’re shown page upon page of sketches and pointers to what’s coming in the near future – all currently under wraps - as well as an exclusive preview of an upcoming collaboration, one that will advance the Morgan aesthetic and its standing in the wider design community.
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