Dartmouth company's software lets kids use video games to become more literate

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“That was an awesome product, but we found it really hard to sell into the education space, which is a consistent problem,” she said. “We decided to retire that product in 2016 to focus on delivering something that instead of being sold to school districts, we would go right to teachers, that teachers would buy. It’s a piece of software that’s affordable, that would help them.

Shoelace content is designed to be launched through any mobile game. The company focuses on kids in Grades three to eight, but there is additional curriculum at both ends of that arc.

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