Commentary: Want to up your networking game outside of LinkedIn? Don't write off the business card yetPerhaps you thought cards were no longer needed. You might not be right, at least not for all people, in all situations.Despite appearances, the physical business card isn't dead yet, says the author — and, strange as it seems, young people are among those who might find them the most useful of all.
Some are paywave-style cards that can be tapped, transferring information to the recipient’s phone. An Australian firm, Tapt, is one of the pioneers.Six in every ten LinkedIn users are aged 28 to 43, meaning they are millennials. While they are less likely to carry cards than older age groups, there are good reasons why they should.Whether just added to a pile or kept in a wallet, a card is a sign that the person whose name is on it genuinely wants to reach out.
Unlike an email address scribbled on a Post-It note, a well-designed business card can convey a personal brand. At times when time is of the essence, such as in an elevator pitch, cards can offer a swift and efficient medium for exchanging quite a lot of information.
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