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NCAA investment in inaugural WBIT emerged as big hit with final four teams in Indy

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The surging interest in women's college basketball prompted the NCAA to double down on its investment last summer by backing the inaugural Women's Basketball Invitation Tournament

As the eagerly anticipated LSU-Iowa women's rematch was about to tip off, Washington State coach Kamie Ethridge took a seat in Indianapolis, lamented her team's season-ending loss and celebrated another milestone moment for the sport. Four more women's teams were playing here, in April, thanks to the NCAA's new Women's Basketball Invitation Tournament.

The investment came at a time interest in women's basketball was surging and less than four years after players and coaches complained about the clear disparities between the 2021 men's and women's NCAA tournaments played in bubbles during the COVID-19 pandemic. They didn't end there.

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NCAA investment in inaugural WBIT emerged as big hit with final four teams in IndyThe surging interest in women's college basketball prompted the NCAA to double down on its investment last summer by backing the inaugural Women's Basketball Invitation Tournament. It already appears to be paying off.
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