Toilet paper wipes out thousands of acres of Canadian forest each year, and demand for it is growing.
Toilet paper is most often made of wood pulp, which, in the U.S., is generally sourced from Canada. Some of the most popular toilet paper brands score an F on sustainability from the National Resources Defense Council because they are made almost entirely from forest fiber. "It is one of the fastest growing plants in the world. When you cut it down, it regenerates from the same root structure, and you can harvest that every three years, so we've found it's the best sustainable resource to create high-quality paper good items," said Reel Paper CEO David VanHimbergen."It's a small change that, as people can transition to something more sustainable, can have a meaningful impact because of the frequency of usage," he added.
"There are some major companies playing, from Kimberly Clark to P&G, and others. Certainly, when we invest, we say, hey, is this a business that one of those players one day may want to buy?" said Andrew Bluestein, co-founder and managing partner of Bluestein Ventures, an investor in Reel Paper.
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