Ted Baker closure underlines 'need for investment' in city centre

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The imminent closure of Nottingham’s Ted Baker store on Bridlesmith Gate further reinforces the challenges faced by city centre retail and the need for investment, says the East Midlands Chamber.

The store is one of 11 across the country set to close by April 19 after the brand entered administration last month.

Chris Hobson, director of policy and insight at East Midlands Chamber, expressed regret at the imminent closure of Nottingham’s sole branch, highlighting the challenges faced by the retail sector. He stressed the significance of adopting digital technology and advocated for cooperation between public and private entities to rejuvenate city centres, making them hubs for work, study and leisure.

“The announcement is a reminder of the challenges faced by the retail sector, however, new and fledgling businesses with their sights on a traditional high street presence shouldn’t be discouraged – where possible businesses should wholeheartedly embrace digital technology and the wide customer base it provides, so that huge online market can be complementary to their bricks and mortar offering.

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