Tony's Chocolonely: Creating a Paradigm Shift in the Cocoa Industry

  • 📰 HarvardBiz
  • ⏱ Reading Time:
  • 52 sec. here
  • 9 min. at publisher
  • 📊 Quality Score:
  • News: 48%
  • Publisher: 63%

Business 뉴스

Tony's Chocolonely,Cocoa Industry,Slavery-Free Chocolate

This article explores the experience of Tony's Chocolonely, a Dutch chocolate brand, in its mission to sell 100% slavery-free chocolate. It discusses how Tony's brought its supply chain partners together to take responsibility for social impact and the success it has achieved in selling slavery-free chocolate bars.

Supply chains in commodity industries are often characterized by social and environmental abuse. In the cocoa industry, for example, the average farmer cultivates between three and five hectares to earn less than two dollars a day. It is an environment rife with social and environmental abuse. In this article, the authors look at the experience of Tony’s Chocolonely, a Dutch chocolate brand founded in 2005, which set itself a mission to sell 100% slavery-free chocolate.

They show how Tony’s brought its supply chain partners together to create an altogether new paradigm in which all actors take responsibility for social impact. And it really works: Tony’s profitably sells around $130 million worth of slavery-free chocolate bars in Western Europe and the U.S.Supply chains for many commodity products — such as cocoa, cotton, and sugar — are highly fragmented. In the case of cocoa, for example, most of which comes from West Africa, the raw product is produced by more than two million farmers, who supply a complex network of middlemen. With an average farm size of three to five hectares and an estimated income of less than two dollars a day, nearly all of these farmers live below the poverty line. It is an environment rife with social and environmental abuse. Frans Pannekoek is a former COO at Tony’s Chocoloney, a sustainable confectionery company based in the Netherlands, and the current COO of Seepje, a sustainable cleaning products manufacturer, also based in the Netherland

이 소식을 빠르게 읽을 수 있도록 요약했습니다. 뉴스에 관심이 있으시면 여기에서 전문을 읽으실 수 있습니다. 더 많은 것을 읽으십시오:

 /  🏆 310. in KR
 

귀하의 의견에 감사드립니다. 귀하의 의견은 검토 후 게시됩니다.

대한민국 최근 뉴스, 대한민국 헤드 라인

Similar News:다른 뉴스 소스에서 수집한 이와 유사한 뉴스 기사를 읽을 수도 있습니다.

How an activist started a chocolate company that's bringing in $162 million a yearTony’s Chocolonely was created to show that high quality chocolate could be made without child labor.
출처: nbcchicago - 🏆 545. / 51 더 많은 것을 읽으십시오 »