also born in Philadelphia, to offer customers a selection of fresh groceries delivered straight to their door. The initiative is available in most major Gopuff markets starting Wednesday and will soon be in all of the company’s markets.
Over 300 items will be available including fresh fruit and vegetables, dairy, meat, seafood, poultry, and bread. In the future, Misfits Market founder and CEO Abhi Ramesh said, he expects that number to grow. “We knew that fresh produce and meats and seafood were a natural extension of our core business,” said Max Crowley, the company’s vice president of merchandising. “It was something that our customers were looking for and searching for.”
The new initiative comes as Gopuff has been carving out space as a food operator in recent years. Last year, the companyMisfits Market launched in North Philadelphia in 2018 with a focus on rescuing produce that might otherwise go to waste and delivering it to customer’s homes. Since then, the company has expanded to sell other groceries including pantry items, meat, and seafood.
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