Will Aviva’s return to the Irish health insurance market reduce premium prices?

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Average price of health insurance premiums increased 10% in 2023 to almost €1,600

Will Aviva’s return to the Irish health insurance market reduce premium prices?Irish in Germany: ‘There’s a good appreciation of work-life balance’ but ‘in the beginning you can easily fall foul of the rules’members will be forced to change their healthcare cover, with the insurer set to axe some of its most popular plans next month. We can only assume that the plans weren’t achieving the right margin.

The expectation among brokers is that Aviva will target large corporates in a bid to get scale and credibility. There is also the potential for cross-policy discounts being offered on Aviva’s range of general insurance policies.

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