There is a significant disparity in the rate of cloud adoption between emerging and mature markets. For instance, in Europe and North America, virtually every company with over 250 employees has embraced the cloud in some capacity. In contrast,, Oliver Warren highlights that this untapped potential signifies an almost $1 billion opportunity that existing cloud orchestration players have largely neglected.
“On the other hand, native startups have a unique edge in addressing the specific needs and challenges of the African cloud space. With a deeper understanding of the cultural, economic, and regulatory landscape, they can develop tailored solutions that resonate with businesses on the continent.”“Moreover, by building a strong presence in their respective bases, these startups can position themselves as leaders in their region and potentially expand to other burgeoning marketplaces in the future.
Warren acknowledges that organizations aiming to expand cloud adoption in Africa will encounter a series of barriers to overcome. “Entering any emerging market is not without its challenges. The limited awareness and understanding of cloud technologies among many enterprises taking their first steps into the cloud can be a major hurdle.”“Organisations are still hesitant to migrate to the cloud due to concerns about data security, privacy, and sovereignty.
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