What do companies still in Russia value most: Reputation, principles or profit?

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It has been over two years since Russia invaded Ukraine, yet many well-known international brands, despite global condemnation and strict multilateral sanctions, continue to cling to the Russian market.

What do companies still in Russia value most: Reputation, principles or profit?invaded Ukraine, yet many well-known international brands, despite global condemnation and strict multilateral sanctions, continue to cling to the Russian market.

Not only are there concerns for shareholders, but companies are also failing in their duty of care toward their employees.now identifies company staff as state resources and, therefore, liable to be called up in successive mobilizations, which all companies in the country are obliged to play a part in facilitating.

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