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What To Do As A Startup Without A Market

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Discover how startups navigate the emerging blockchain and service markets in tech when there really is no market at all.

Summer 2023 was a tough time for Web3 projects. Our company was bordering on breaking even with no ETA in sight. While we were looking for new possibilities and business ideas, we worked hard on developing existing products and services. In a volatile space, we had to work in a trial and error mode, with every new project having the potential to make or break the market. When There Is No Market Quite recently, I had a short but meaningful conversation with an IT business devil.

There also is a lucky chance event that can happen to a market that doesn’t exist: It can appear. If you still have doubts, you can look back at history. Every revolution, be it industrial or technological, kickstarted the development of not one but several dedicated markets. A company might start with 3% of nothing and grow to 3% of everything in no time, surpassing huge corporations in other fields.

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