McDonald's Q1 earnings miss sales expectations, as consumers tighten their wallets

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Mcdonald's 뉴스

Chris Kempczinski,Earnings Per Share,Revenue Growth

McDonald's hefty expansion plans helped to boost sales in Q1.

The chain posted Q1 results that missed revenue growth and same-store sales estimates across its segments, while its earnings also came below expectations.

US same store sales were up 2.5%, slightly off from the 2.55% expected. Higher menu prices boosted the average check size, while marketing campaigns and growth in digital and delivery helped bolster sales. In early January, CEO Chris Kempczinski wrote in a LinkedIn post that "several markets in the Middle East and some outside the region are experiencing a meaningful business impact due to the war and associated misinformation that is affecting brands like McDonald’s."

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