Uber Chief Executive Dara Khosrowshahi speaks during the company's unveiling of new features in New York in September.
The San Francisco company has been trying to rehabilitate its image after a cascade of scandals in 2017 turned customers away. The turmoil resulted in the ouster of founder and then-Chief Executive Travis Kalanick and the acknowledgment that Uber had developed a culture of harassment.Dara Khosrowshahi, the current CEO, has tried to reframe Uber as an apologetic company cognizant of its past mistakes.
Among the many risks the company laid out in detail, Uber lists its workplace culture and says that recent changes “may not be successful, and regulators may continue to perceive us negatively, which would adversely impact our business, financial condition, operating results, and prospects.” Uber’s filing repeatedly notes the resounding effect of the #DeleteUber campaign, which pushed hundreds of thousands of customers away from the ride-hailing company in 2017. The campaign was spurred by accusations that Uber opportunistically positioned itself to profit when other taxi services were protesting President Trump's executive order banning refugees and immigrants from certain countries from entering the U.S.
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