Bride Bria Langer wears an example of an Amsale wedding gown that can be customized and ordered online at Amsale x You. The e-commerce site offers luxury wedding gowns for brides who want to skip a bricks-and-mortar visit and all the cultural baggage that goes with it.
Gathered around a conference table in the brand’s headquarters in New York’s Garment District, he and the Amsale team were explaining their next steps. One wall was covered in a hodgepodge of sticky notes, each one marked with a nugget from a brainstorming session about what brides want and when they want it.
A bride can select her dress’s bodice and skirt and add a wisp of a belt. She can pick from size 0 to 24, mixing and matching different-size tops and bottoms for an optimum fit. It won’t matter if a customer chooses tulle or silk faille, long sleeves or strapless — the cost is a flat fee of $5,000, which counts as a bargain in Designerville, since custom gowns ordered through Amsale’s Madison Avenue salon would start at around $10,000. The dress is made-to-order and shipped out in four weeks.
Amsale would not be the first to offer custom-made gowns online, but it would be at the top of the price range and offer a singular design point of view. At the website Anomalie, a team of designers helps shoppers through a months-long process that offers wide aesthetic latitude and a liberal return policy, and the site advertises that most dresses cost $1,000 to $1,500. Others offering such services include Bluethread and a host of Etsy entrepreneurs.
Brides can mix and match bodices and skirts to create the dress of their choosing — within the tasteful boundaries of the Amsale aesthetic. The flat fee is $5,000. Dresses are delivered in four weeks. The seed for the Amsale brand was planted more than 30 years ago. Aberra, a graduate of the Fashion Institute of Technology, sketched her own wedding dress in 1985 as a matter of necessity.
My daughter recently married. We shopped at 3 bridal salons. The avg. price for the gown she wanted was $3K (with an ADDITIONAL $300-$700 for alterations!). She found the silhouette she liked & we bought second-hand from a website & paid $600. Big savings for a dress worn once.
At first, the picture looked like it was someone in a hospital bed
Sentence 2 is wholly unnecessary, but thanks bruh. I mean, oh my god, MY WEDDING IS ALL I HAVE TO LIVE FOR NOOOOOOO.
I would expect you would have to be in it before you knew if you could survive its vagaries. Going to the store and taking a few twirls could be useful.
No fun in online shopping for the wedding.
Name 4 things you will not stop for on line- Bras, shoes, cars & dress for important occassion.
Except getting a dress already involves multiple alterations and fittings 🙄 Buying regular dresses online is pretty dodgy, I feel like ordering a wedding dress online is the quickest way to set that whole aura of disappointment over the whole event lol
I'll take 'Things Newspapers Would Say If They Were Owned By Amazon' for $500, Alex.
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