Retrenchment did not stand in the way of success for this entrepreneur | IOL Business Report

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Retrenchment did not stand in the way of success for this entrepreneur

JOHANNESBURG - Being retrenched from a comfortable banking job has helped a promising businesswoman to venture into entrepreneurship.

Mthabine, who has worked for the City of Johannesburg and Wits University, says they are targeting the niche rural market because it’s generally neglected and underserved. “I focus on women because they are breadwinners. I know firsthand the kind of challenges they face in rural areas.” “But I just remind myself of why I went into business in the first place and also reflect on the impact that I’m making in people’s lives.”

“Want to grow into a space where women support each other, and to make sure that we all grow together.”

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