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Best Buy is the most impersonated company by scammers, FTC says

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Here are tips for avoiding getting duped by a scammer trying to separate you from your money.

If someone reaches out purporting to be a member of Geek Squad's tech support team, they could be an imposter trying to take your money. Electronics retailer Best Buy and its Geek Squad tech help arm was the most impersonated brand in 2023, according to a new report from the Federal Trade Commission . Amazon and PayPal were the second and third most frequently impersonated companies, the agency said.

Best Buy also urged customers to report suspected scams by calling the company's support line. While the greatest number of complaints were related to Best Buy and Geek Squad, customers lost even more money to scammers impersonating Microsoft and Publishers Clearing House. They reported losing a combined $109 million to Microsoft and Publishers Clearing House-related scams, according to the FTC.

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