Nvidia dominates the AI chip market, but there's more competition than ever

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Companies are fighting for a piece of the AI chip market, which could reach $400 billion in annual revenue within five years.

Nvidia's AI accelerators have between 70% and 95% of the market share for artificial intelligence chips.

In addition to D-Matrix, companies ranging from multinational corporations to nascent startups are fighting for a slice of the AI chip market that could reach $400 billion in annual sales in the next five years, according to market analysts and AMD. Nvidia has generated about $80 billion in revenue over the past four quarters, and Bank of America estimates the company sold $34.5 billion in AI chips last year.

"The key is that there are a lot of options there," Su told reporters in December, when her company launched its most recent AI chip. "I think we're going to see a situation where there's not only one solution, there will be multiple solutions."Lisa Su displays an AMD Instinct MI300 chip as she delivers a keynote address at CES 2023 in Las Vegas, Nevada, on Jan. 4, 2023.AMD makes GPUs for gaming and, like Nvidia, is adapting them for AI inside of data centers.

The main roadblock to broader adoption may be software. AMD and Intel are both participating in a big industry group calledOne potential challenge for Nvidia is that it's competing against some of its biggest customers. Cloud providers including Google, Microsoft andAmazon introduced its own AI-oriented chips in 2018, under the Inferentia brand name. Inferentia is now on its second version. In 2021, Amazon Web Services debuted Tranium targeted to training.

For Cerebras Systems, an AI chipmaker in Silicon Valley, the focus is on basic operations and bottlenecks for AI, versus the more general purpose nature of a GPU. The company was founded in 2015 and was valued at $4 billion during its most recent fundraising, according to Bloomberg.

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