Founders Fund made its first alcohol investment. Here’s how the 28-year old woman who founded the company is trying to change drinking culture for the better.

The venture capital firm recently led a $7 million seed round investment in Bev, a female-led direct to consumer rosé brand. It's the Founders Fund's first alcohol investment.

"We at Founders Fund pride ourselves in being intellectually honest and open to all founders in all sectors, and in this case, Alix was creating a powerful female-focused brand in a space that hasn't seen as many." Since Peabody wasn't particularly well-versed in the supply side of the alcohol industry, she says she called up a man in the wine industry that she had been on a date with two years earlier, hoping he could help her make inroads in the tightly connected industry.

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