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Yelp can sue reputation company for promising to suppress bad reviews

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Yelp can pursue a lawsuit accusing a reputation management company of fraudulently advertising its ability to remove "bad" reviews from the business review website.In a decision late Thursday night, U.S.

FILE PHOTO: The company logo for Yelp! is displayed on a screen on the floor of the New York Stock Exchange in New York, U.S., February 17, 2017. REUTERS/Brendan McDermid/File PhotoYelp can pursue a lawsuit accusing a reputation management company of fraudulently advertising its ability to remove"bad" reviews from the business review website.

This allegedly undercut honest businesses that will not pay to remove negative reviews, and undermined the usefulness of Yelp's website to consumers. "The allegations make plausible that ReviewVio's alleged marketing influences choice to purchase Yelp's ad services, ReviewVio's review management services or no services to promote themselves at all - believing the game rigged," he wrote.

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