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Ministry and Airasia join forces to expand market for local produce

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SEPANG: Malaysian-made products will be taking to the skies in a first between AirAsia and the Domestic Trade and Consumer Affairs Ministry.

The collaboration, involving over 500 products, was jointly announced by its minister Datuk Seri Saifuddin Nasution Ismail and AirAsia group chief executive officer Tan Sri Tony Fernandes at the airlines’ head office here yesterday.Besides, 550 local businesses will be able to expand their market by offering their products on AirAsia’s eCommerce platforms Ourshop and Rokki,” he said during the launch of the “Buy Malaysia Products” campaign here yesterday.

“This is the first such ever collaboration where the campaign to promote local products is heading skywards. “We believe we can now help Malaysian businesses by promoting their products through this effort,” he said.

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