There are probably a few things that come to mind when reminiscing about long road trips across Australia between the 1950s and '70s.Before the days of the giant fast-food outlets, Golden Fleece restaurants were a much-looked for sign on the horizon when driving long distances.
After selling the tins to recoup his costs, Sleigh saw how profitable the sale was due to the rising popularity of cars.Author and Australian petroleum historian Colin J. Dennett said Golden Fleece was more of an accident rather than a strategic business decision."At the time all his competition was large, overseas-owned oil companies so Golden Fleece became the first Australian oil company.
"The problem was that the overseas multinationals like Shell could set the price and the others had to follow. "They were homemade meals and I know that in smaller towns, people would go to their local Golden Fleece restaurant for dinner," he said. "I spoke with the CEO about why Golden Fleece can't make a comeback, and he didn't really answer me," he said.