NSW jojoba farmers turn crop with disastrous past into golden opportunity in skincare market

Australia failed to grow jojoba in the 80s but 40 years on, the nation's largest grower is experiencing booming demand from skincare users.

"It was really hard, we were really stomping the footpath and trying to create demand for jojoba," Ms Engsall said. But the plants weren't ready to be commercialised and farmers didn't know how to manage them, which led to huge losses for those who invested."His philosophy in the whole of life is, 'If nobody else is doing it then I'll do it because there's an opportunity'," Ms Engsall said.

"We look at the comparison of a wolf to a poodle … wheat is like the poodle, it's been bred for hundreds … thousands of years," he said."There's potential to find some really amazing varieties out there."Kangaroo paws fight wrinkles in booming vegan cosmetics market 'If somebody were killing cheerleaders, nobody would rest': Police identify more victims of suspected serial killer

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