JSE-listed Capitec officially launched its much-touted life insurance product on Tuesday, dubbed Capitec Life Cover.
Capitec CEO Gerrie Fourie says premium increases are one of the main reasons why people cancel their life insurance. In the rest of the industry, premiums tend to increase by between 5% and 8% annually “without corresponding increases in cover”. “This vast insurance gap is likely due to people’s experience of life insurance as complicated, expensive, and intimidating. The complex terms and conditions, invasive medical tests, lack of transparency around premiums, and prohibitive selling practices deter many from getting the cover they need,” says Fourie.
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Capitec has its sights on the overseas marketThe acquisition of Avafin will give it geographical diversification.
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