Fast food chains lean into value this summer. Will it be enough to boost their lagging stocks?

  • 📰 YahooFinanceCA
  • ⏱ Reading Time:
  • 69 sec. here
  • 11 min. at publisher
  • 📊 Quality Score:
  • News: 59%
  • Publisher: 63%

Burger King 뉴스

Taco Bell,QSR,Fast Food

Value is on the menu this summer as fast food restaurants attempt to turn around the narrative that their food is too expensive.

) have been leaning into value deals this summer in hopes of getting Americans to visit their restaurants more often and spend more when they do.

"What we found is an opportunity to give consumers an ... abundant meal at a price that everybody can afford, at $7,” Taco Bell chief marketing officer Taylor Montgomery told Yahoo Finance, also hinting that other chains' value offerings may not be as hearty. Burger King is “definitively” seeing positive traction from its $5 promotion, Hottovy noted, while Wendy’s ongoing $5 Biggie Bag and Frosty freebie seem to be luring customers in too.

"We suspect the answer will come in the advertising effectiveness — will it leverage McDonald’s $1 billion national advertising budget?" he wrote. "Should McDonald’s be able to stabilize traffic with value in 3Q the steady stream of new products in 2H24 and 2025 should kick off a substantial brand recovery."Anonymous sources say BMW is killing the 8 Series for a new 6 Series, and that there won't be a second-gen XM. Other anonymous sources say this isn't true.

Texas Drag queen Brigitte Bandit, who fancies herself as a “Dolly Parton tribute artist,” unknowingly walked into Marjorie Taylor Greene’s confused crosshairs on Tuesday when she spoke to CNN about her mission to Capitol Hill this week. Bandit, who was in D.C. to lobby lawmakers on the Equality Act and the Transgender Bill of Rights, spoke to CNN’s Sara Sidner on Wednesday about the importance of the bill.

이 소식을 빠르게 읽을 수 있도록 요약했습니다. 뉴스에 관심이 있으시면 여기에서 전문을 읽으실 수 있습니다. 더 많은 것을 읽으십시오:

 /  🏆 47. in KR
 

귀하의 의견에 감사드립니다. 귀하의 의견은 검토 후 게시됩니다.

대한민국 최근 뉴스, 대한민국 헤드 라인

Similar News:다른 뉴스 소스에서 수집한 이와 유사한 뉴스 기사를 읽을 수도 있습니다.

Fast food companies compete for the best value mealMore fast food companies are rolling out value meals to appeal to consumers as inflation continues to pose a budgetary challenge, including McDonald's (MCD),...
출처: YahooFinanceCA - 🏆 47. / 63 더 많은 것을 읽으십시오 »