Leading with empathy in the construction industry

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Meet the IMAGE PwC Overall Businesswoman of the Year 2024: Emma Maye, CEO of Ardale and Core Build

With over 20 years’ experience across sectors of the construction industry and a family legacy in the home building industry, Emma Maye has leveraged her heritage and creative vision to build a business empire. Meet the IMAGE PwC Overall Businesswoman of the Year 2024.

An economic crisis meant the value of her father’s assets crashed and what followed was a 10-year battle with NAMA to sort her father’s legacy debt. It was the start of Emma’s business journey; a baptism of fire by anyone’s standards. “I was working 18 hours a day, seven days a week. There was no downtime in any shape or form. I couldn’t see the wood from the trees and I just had to battle through,” she recalls.

Emma has also had to contend with gender bias as the construction industry in Ireland is still hugely male-orientated. “I’m probably one of the only female property developers in the industry, but I’m doing things in my own way and I’m making a difference.” So what’s next for her? Unsurprisingly, she has ambitious plans. “We’re hoping to build a thousand houses in Wicklow and we have a new business that we’re working on that’s due to launch in the summer. I can’t say what it is yetis buying and turning around struggling businesses. She’s used her strong skills of lateral thinking, empathy and teamwork, to help businesses in other sectors out of trouble. One recent example is Westland Construction, which the pair bought out of examinership.

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