As the integration of gaming and blockchain technology deepens, the GameFi market is rapidly expanding. GameFi combines the enjoyment of traditional gaming with the financial mechanisms of blockchain, offering players opportunities to earn money while they play. This trend is attracting not only hardcore gamers but also a wider casual audience.
Founded in the U.S. in 2020, E-PAL started as a gaming companion service, with a focus on integrating social features like live streaming and voice chat. In 2020, E-PAL secured $3 million in seed funding from a16z, followed by a Pre-A round in 2021 led by Galaxy Interactive and a16z. Notable investors included YouTube co-founder Steve Chen, League of Legends developer and director Thomas, Riot Games co-founder and CEO Marc, and Michael from the renowned K5 Fund.
In April 2024, E-PAL underwent rebranding, introducing Balance.Game as its core product and platform, with E-PAL delegated to be its game companionship offering.Balance's primary goal is to create an open, inclusive, and fair gaming ecosystem. By integrating the advantages of AI and blockchain technology, developers can build and market their games more easily, and players can enjoy a more diverse, personalized, and enhanced gaming experience.
Balance aspires to become the Steam of the Web3 world, integrating a vast array of games and leveraging technologies like network integration, Balance zkEVM, and AI to overcome challenges like cross-chain transactions and payments, ensuring a smooth gaming experience on multiple chains - all on a single platform.
Balance will guide and convert users through various activities, airdrops, and multi-dimensional Web3 gaming experiences, lowering the entry barrier with features like the Balance AA Wallet and Passport. With this in mind, Balance aims to gradually transition their existing 3.2 million Web2 users to their Web3 platform.During the last two-week of testing, we acquired over 350,000 registered users via Epal.gg, primarily consisting of gaming companions.