Super Group, Betway Plans to Exit U.S. Sports Betting Market

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Super Group, Betway Plans to Exit U.S. Sports Betting Market
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Internal review led to determination betting company does not 'see a long-term path to profitability' for Betway sportsbook in the U.S.

Internal review led to determination betting company does not 'see a long-term path to profitability' for Betway sportsbook in the U.S.The global sports betting and gaming company announced on Wednesday that an “extensive internal review” led to the decision to cease Betway USA Sportsbook operations.

Super Group has begun working with partners and regulators to end Betway USA’s presence in New Jersey, Arizona, Colorado, Indiana, Iowa, Louisiana, Ohio, and Virginia.That led to the internal review and the decision not to renew its license in Massachusetts, where it never launched. Betway was the official sports betting partner of the NHL, a multi-year agreement that began in 2021. It was the online sportsbook’s first partnership with a North American sports league.

Betway has had previous deals with several NBA teams, including the Golden State Warriors, Cleveland Cavaliers, Los Angeles Clippers, Milwaukee Bucks, Brooklyn Nets, Miami Heat, Minnesota Timberwolves, and Chicago Bulls.Menashe said Super Group will continue lucrative iGaming operations in New Jersey and Pennsylvania and is looking to expand its online casino Spin portfolio “if the right investment or strategic opportunities arise.

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