GM Won't Hit 1 Million EV Target in 2025: 'Market Not Developing'

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GM CEO Mary Barra announced that the company won't hit its production capacity goal by 2025, but she remains optimistic that EV market share will continue to grow.

General Motors shocked the world in 2021 when CEO Mary Barra announced that it would go zero-emissions by 2035. One of the first milestones on that road was coming up soon: GM planned to have the production capacity to build one million EVs per year in North America by the end of 2025. But, today, during an interview with CNBC, Barra announced that GM will not hit its goal. “We’re seeing a little bit of a slowdown here, we won’t get to a million, because the market just isn’t developing.

“General Motors, moving to an all-electric future, almost what’s more important, is that the vehicle really is a software platform,” she said. But GM’s track record with software isn’t great, and all of its brands have suffered from some not-so-great press and customer feedback. Still, Barra remains optimistic.

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