JPMorgan tweet is a reminder that its personal finance advice is worthless

Rep. Katie Porter grilling Morgan's Jamie Dimon on the finances of a low-income bank employee.

Apparently mistaking itself for a stand-up comic — or perhaps a granite-and-mortar version of Suze Orman — JPMorgan Chase took to Twitter on Monday to offer customers some jokey personal finance advice.JPMorgan’s tweet drew immediate rebukes from critics such as Sen. Elizabeth Warren and Rep. Katie Porter as well as ridicule from a vast audience online. Within hours, the bank had deleted the tweet. But like almost everything on social media, it lives on.

The tweet was cast in the form of a dialogue between a customer and his or her bank account. It was one of a series of “#MondayMotivation” tweets the bank evidently offers every week.The “bank account” responds, “make coffee at home...eat the food that’s already in the fridge...you don’t need a cab, it’s only three blocks.”

My question for you, Mr. Dimon, is how should she manage this budget shortfall while she’s working full-time at your bank?This genre of personal finance advice has long been discredited. Personal finance expert Helaine Olen calls itIt’s a scam perpetrated by finance gurus like Orman and banks such as, well, JPMorgan Chase, obscuring that “the real issue is the continuing hollowing out of the middle class,” Olen writes.

JPMorgan’s tweet demonstrated a stunning tone-deafness about the economic realities facing ordinary Americans — including the big bank’s own minimum-wage employees.

hiltzikm We are doomed! Now it is a pile on to offer advice to maintain a budget. This specific advice might help somebody get out of debt all on their own and have the satisfaction of earning it. DaveRamsey helps people become debt free everyday w similar advice!

hiltzikm Sorry folks, but I enjoy tough voices that speak truth to the flounders among us. If you can't handle it, melt. I detest public voices that try to convince me that I'm some sort of victim.

hiltzikm “Idk I’ll have to think about that....” 😂

Would it be acceptable if JP Morgan created a sock puppet account to tweet on its behalf?

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Consumer sentiment slips in April while personal finance outlook hits 15-year highThe University of Michigan said the final reading of its consumer sentiment index in April was 97.2, down a touch from the 98.4 in reading in March.
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