"It is disappointing but not surprising to see a legacy tobacco company whose core business remains combustible cigarettes — the very product we intend to eliminate by offering adult smokers an alternative — attempting to thwart the category-wide regulation that's needed," Juul said in an emailed statement, adding that it supports the FDA's draft regulation as a "starting point.
Reynolds says the FDA's plan to limit where the fruity flavors can be purchased will hurt adults who want to switch to e-cigarettes because they'll be harder to find and won't curb teen use because minors can always get them from older friends. It also says those restrictions would overstep the FDA's legal authority."At the end of the day, we are encouraging the FDA to use more appropriate regulatory action," Dr.
Critics often point to Juul's early ad campaigns, which featured youthful looking models and bright colors regulators said appealed to teens. Juul has said it regrets the ads and has since rolled out new ads that feature older adults who share their stories of switching to the e-cigarette from cigarettes.
Reynolds debuted a commercial for its Vuse Alto e-cigarette earlier this year. Vapor products are not subject to restrictions barring cigarette ads from television and radio., which owns a 35% stake in Juul, have both said they support the agency's proposal. Juul in November stopped selling its fruity flavors to retailers, instead saying it would only sell them directly to consumers on its age-verified website.
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