Anita Elberse: Executives and celebrities rush to take this scholar’s $18,000 class at Harvard Business School

  • 📰 FinancialReview
  • ⏱ Reading Time:
  • 42 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 20%
  • Publisher: 90%

대한민국 뉴스 뉴스

대한민국 최근 뉴스,대한민국 헤드 라인

Marketing guru Anita Elberse’s program has become a blockbuster for Harvard Business School.

Already a subscriber?A swarm of students waits in the classroom at Harvard Business School’s McCollum Hall to take selfies with Anita Elberse.

Elberse has just wrapped up her final classes of the session, including one on a more new-age cultural specimen – YouTube megastar MrBeast. Matte Babel, the chief brand officer of Drake’s production company, takes issue with some of MrBeast’s ad revenue numbers, then casually pivots to suggesting he and Elberse come up with a case study on Drake’s business.

“From the get-go,” she says, “I had the sense that I want to mix the talent side – the artists and athletes – with the executives.” “Course complete!” declared Fixer Upper moguls Chip and Joanna Gaines on Instagram the same year, next to a photo of the couple wearing Harvard letter sweaters and holding up diplomas. Elberse is back in her office a few days after that end-of-course lunch, sipping tea to recover her voice after “inhaling chalk for four days”.

이 소식을 빠르게 읽을 수 있도록 요약했습니다. 뉴스에 관심이 있으시면 여기에서 전문을 읽으실 수 있습니다. 더 많은 것을 읽으십시오:

 /  🏆 2. in KR
 

귀하의 의견에 감사드립니다. 귀하의 의견은 검토 후 게시됩니다.

대한민국 최근 뉴스, 대한민국 헤드 라인

Similar News:다른 뉴스 소스에서 수집한 이와 유사한 뉴스 기사를 읽을 수도 있습니다.

God complexes and playground bragging rights: the school pen licence was serious businessIt’s a right-of-passage that shows how trivial things can linger into adulthood – or that we’re all a bit dramatic when it comes to nostalgia
출처: GuardianAus - 🏆 1. / 98 더 많은 것을 읽으십시오 »

Traveller Letters: If it’s empty, why can’t I use the business class loo?“Surely, a common-sense approach to safety and passenger welfare prevails over exclusive, business class toileting.”
출처: smh - 🏆 6. / 80 더 많은 것을 읽으십시오 »

The six coolest new business class seats set for take offThese are the best new premium plane seats to look out for in the months ahead—and details on how to find them.
출처: smh - 🏆 6. / 80 더 많은 것을 읽으십시오 »