business"effective immediately," the company said in an email to customers, ending a high-flying crossover between digital collectibles and sports culture.
DraftKings entered the NFT business in mid-2021 after noticing its"golden" customers were embracing digital collectibles from NBA Top Shot and other projects, co-founder Matt Kalish said last year in a Though collectors' appetite for plain Jane NFTs had fizzled by 2022, DraftKings stuck with web3 via Reignmakers: a fantasy sports game powered by NFTs. On the Ark podcast Kalish said it captured all the things DraftKings customers loved, from day-trading to fantasy gaming.
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