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Stellantis CEO Tavares calls out problems in the U.S. market, including at Ram

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Stellantis CEO Carlos Tavares calls out a problems in the U.S. market, from a Ram plant making too many broken trucks to inadequate incentive advertising.

You know how sometimes you set yourself a challenge you know might hurt, then get a third of the way into the challenge and realize, 'This is, um, too much hurt?' That might be what's happened at Stellantis. In May 2021, CEO Carlos Tavares said at the�Financial Times' Future of the Car event, 'We're giving each a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy.

He told reporters, 'The direct run rate of some of our plants, starting with SHAP ? Sterling Heights ? is not good. And that is something that we need to fix with our plant management team.' The direct run rate is the number of vehicles off the line that don't need more work before being sent to dealers; the closer to 100%, the better.

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