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H-E-B's Tap-to-Pay Experiment: A Stealthy Pilot at a Dallas Central Market

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The Central Market on Lovers Lane will test H-E-B's digital tap-to-pay system. (ICYMI: No, H-E-B doesn't have tap-to-pay yet.)

Guess we shouldn't whine too much about having to pull out an actual credit card when this used to be part of the shopping experience.},{ "name":"Editor Picks", "component":"17105533", "insertPoint":"4", "requiredCountToDisplay":"1", "watchElement":".

So you mumble,"Oh, yeah, you guys don't do that ..."which is something usually saved for gas stations in rural Missouri, where it makes sense. Well, hot off the tech wire this week: H-E-B will test tap-to-pay technology. Mabrie Jackson, the public affairs managing director for H-E-B, Central Market and Joe V's shared a few details with us."We are launching a one-store pilot program to test digital tap-to-pay systems, starting at our Lovers Lane Central Market in Dallas," Jackson said.

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