, but the company was also forced to delay the launch of two important products. During last week’s earnings call, CEO Patrick Spence that because the company must address the app ahead of everything else, two major new product release planned for Q4 will be postponed until the app experience meets the level of quality customers expect.
The cost of releasing a redesigned app without getting feedback from the customers and insisting on backing it app even after the huge backlash is between $20 and $30 million in the near term, CEO Patrick Spence claims.
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