How Postmodernism Saved the Mechanical Watch Industry in the 1980s

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Watches from the 1980s and 90s are not as easy to understand as one might imagine, because postmodernism is a tricky concept.

Vintage Piaget Watches Have Never Been More Collectible. Here’s What You Need to Know.Robb Recommends: The High-End Bar Soaps That Turn Your Shower Into an Aromatherapy SessionAnother reason for a watch collector to understand postmodernism is to gain insight into the artistic moment in which these collectibles emerged.

But in the early 1980s, something unexpected happened in the watch world, and it wasn’t the SWATCH. It was a cadre of mechanical watch companies that insisted that the mechanical watch was not just an anachronism for stuffy elites but aBlancpain watches dating to the early 1990s. These watches exhibit the refinement and style of watches from the 1940s, and spurred the mechanical watch revivial.

Silberstein’s designs echoed Kandinsky paintings, Bauhaus aesthetics, while mashing up odd materials into complicated mechanical watches. This one dates to the 2000s.Silberstein was trained in design in Paris during the 1960s and 70s by a professor who had been a student in the Bauhaus. This direct lineage tied Silberstein to a modern design focused on primary colors and basic shapes as well as abstract, collage-like forms as evidenced in Kandinsky’s paintings.

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Why Some Software Companies Are Unknowingly Pricing Their Solutions Like 1980s ManufacturersChris Mele is the managing partner of Software Pricing Partners. Read Chris Mele's full executive profile here.
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