Target will report earnings before the bell. Here's what to expect

Target could get a boost from back-to-school and its recent decision to cut prices on thousands of everyday items, such as milk, diapers and paper towels.will report quarterly earnings on Wednesday as the retailer tries to make a comeback from a prolonged period of weaker sales and profits.

Target has moved to try to rev up sales and drive higher foot traffic. It announced in May that it wouldearly this year and introduced a new paid membership, Target Circle 360, which includes perks such as free same-day deliveries. Target also threw its own sales event in July to compete with Feeling out of the loop? We'll catch you up on the Chicago news you need to know. Sign up for the weekly

Yet, Target's mix of sales looks different than Walmart's. Only 23% of Target's revenue comes from groceries, compared to about 60% for Walmart's U.S. business, according to the companies' most recent annual filings.

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Sales Numbers Lie: Why Highs Sales Don’t Guarantee Business SuccessI’m Melissa Houston, the author of Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business and the passionate founder of She Means Profit. I believe that the world needs more wealth in the hands of women. Business ownership is a transformative tool that allows women to build wealth on their own terms.
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