Lululemon Athletica is an athletic apparel retailer known for its high-quality yoga-inspired activewear. It started as a design studio by day and a yoga studio by night. The company initially focused on creating high-performance yoga wear, particularly for women. As Lululemon has grown, the athleisure market has become increasingly crowded. Competitors such as Nike, Adidas and Under Armour started offering similar products at competitive prices, putting significant pressure on Lululemon.
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