Lowe's is scaling back on its messaging in support of LGBTQ inclusion, with the home improvement retailer following similar steps by Harley-Davidson, John Deere & Co. and Tractor Supply in downsizing diversity policies.Lowe's told employees in a memo widely shared among news organizations that it would no longer take part in surveys for the Human Rights Campaign , an LGBTQ advocacy group.
The company sponsored a pride parade in Charlotte, North Carolina, as recently as 2019 and garnered a perfect score in HRC's 2023 corporate equity index which looks at policies that protect LGBTQ employees. Lowe's was still running a webpage devoted to its diversity efforts as of Tuesday afternoon.The self-designated head of a campaign to pressure companies to drop DEI initiatives is Robby Starbuck, a video streamer and right-wing activist.
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