Aptos Labs Teams Up with Mereo to Address Asset Scalping and Strengthen Fan Loyalty, Transforming the Artist-Fan Connection Through Fairer Engagement Practices., a pioneering platform reshaping fan engagement and loyalty. This partnership aims to revolutionize how artists and IP owners connect with their fans and address the growing challenge of IP-related asset scalping in the music and entertainment industries.
Mereo offers a groundbreaking solution to these challenges, empowering artists to recognize and reward genuine fans while creating opportunities for casual fans to deepen their engagement.Mereo’s platform introduces a transformative model for artists and IP owners to allocate access to real-world assets and experiences based on fans’ historical actions.
“Our team is committed to building infrastructure that enables fans to control the value of their actions and gain recognition from their communities and beyond,” said Jaeho Jang, Co-Founder of Mereo. “We are excited to revolutionize the music industry by moving beyond traditional, ineffective multi-touch attribution models that fail to drive meaningful revenue.
In collaboration with Mereo, Aptos Labs is developing a novel solution to combat IP-related asset scalping through soul-bound, tokenized, redeemable real-world assets. This innovative approach allows artists and other IP owners to allocate assets to their verified loyal fans, ensuring these assets remain non-transferable. Owners of these assets cannot profit from scalping but are entitled to a full refund once a burn transaction has been completed and verified on-chain.