Cigarette company suspends marketing campaign using 'influencers'

A cigarette company has suspended a global marketing campaign using social media influencers to advertise a new “heated tobacco” device.

While using 21-year-old Russian influencer Alina Tapilina didn’t break any rules legally, the decision to have her promote the product went against the company’s internal “marketing standards”.“We have taken the decision to suspend all of our product-related digital influencer actions globally,” the company said, reports“Whilst the influencer in question is a legal age adult smoker, she is under 25 and our guidance called for influencers to be 25+ years of age.

The product being promoted is the company’s IQOS tobacco heating system, which heats tobacco just enough to release a flavourful nicotine-containing vapor which contains 95 per cent fewer toxic compounds than cigarettes. The cigarette company added its suspension of the social marketing campaign was evidence of its “conviction to achieve a smoke-free world through socially responsible practices”.

대한민국 최근 뉴스, 대한민국 헤드 라인

Similar News:다른 뉴스 소스에서 수집한 이와 유사한 뉴스 기사를 읽을 수도 있습니다.

Rocky Hill coal mine 'dead in the water' after company abandons appeal optionThe company proposing a NSW coal mine which was refused by an environment court on the grounds of its contribution to climate change will not appeal the decision. Another triumph for unemployment and rural decline! Go team! Great news
출처: abcnews - 🏆 5. / 83 더 많은 것을 읽으십시오 »

Break up Facebook, says company's co-founderChris Hughes, one of the co-founders of Facebook, has called for the social media behemoth to be broken up, warning that Mark Zuckerberg had become far too powerful. The man is so insensitive and aloof - he appears inhuman
출처: SBSNews - 🏆 3. / 89 더 많은 것을 읽으십시오 »